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The Wellbeing Economy Alliance (WEAll) is a collaboration of organisations, alliances, movements and individuals working towards a Wellbeing Economy, delivering human and ecological wellbeing. We were born in 2018 as a time-bound project to catalyse a transition towards a Wellbeing Economy by promoting radical connection and collaboration between different actors of the new economy ecosystem, so we can achieve an impact larger than the sum of our parts.




"For an economy in service of life."

Economies around the world are redesigned to create shared wellbeing for people and the planet by 2040.


WEAll aims to build a world where everyone has enough to live in comfort, safety, and happiness. Where all people feel secure in their basic comforts and can use their creative

energies to support the flourishing of all life on this plant. Where we thrive in a restored, safe, and vibrant natural environment because we have learned to give back as much as we

are given. A world where we have a voice over our collective destiny and find belonging, meaning and purpose through genuine connection to the people and planet that sustain us.

WEAll believes that such a world is not only possible but already underway. Some governments, societies and collectives have already shifted paradigms, recognising that they

have confused means and ends for too long, and that it is our level of wellbeing, not our level of wealth, that should be the ultimate metric for societal success.

Our current prevailing economic system has four interlinked and systemic flaws. It is unsustainable, unfair, unstable and creates unhappiness (with far too many people left

behind and not feeling valued or valuable). Furthermore, it is a system in which neither the ‘brake’ nor the ‘accelerator’ works anymore. Aiming for faster growth of GDP within the

current system (even if possible) to create the good livelihoods needed worldwide and to level up within and between societies will lead to worsening biodiversity loss and accelerating climate change, while aiming for zero or negative growth within the current system will further worsen inequality, poverty, and social unrest. Also, the social conditions do not currently exist in most democracies to permit politicians to make the urgent changes

needed to halt or reverse climate change and biodiversity loss.

A Wellbeing Economy directly addresses the underlying problems of the existing system. It is focused on meeting fundamental needs and, by getting things right the first time, avoids the huge expenditures we are currently incurring trying and failing to fix the massive environmental and social harms our current system is causing. It is still a mixed-economy system (with strong state, private and third sector actors), but one operating to a very different set of goals, values, and incentives. Furthermore, not only are different policies needed, but policymaking needs to be done differently, with high citizen involvement during the entire public policy cycle–from agenda setting to decision-making, to monitoring and evaluation.

There are other names for economic systems which espouse different versions of the Wellbeing Economy’s needs, such as a doughnut economy and regenerative economy.

There is no one blueprint for a Wellbeing Economy; the shape, institutions, and activities that get us there will look different, both across countries and between different communities within countries. They may use different approaches and different languages, but all share a common goal and are, often, already key members and allies of WEAll.

Moreover, the high-level goals of a Wellbeing Economy are the same across these models:

wellbeing for all, on a healthy planet.

However, it is not enough to describe the WHAT of a Wellbeing Economy, the critical question is HOW? Examination of successful system changes shows that, in addition to good research, great communications, effective campaigning, lobbying, and pioneering practical exemplars, four other strategies are critical:

1. Create new power bases

2. Promote new compelling and positive narratives

3. Support these with a coherent and accessible knowledge and evidence base

4. Find transformation opportunities following major crises


-Strengthening, supporting, amplifying and connecting (Movement Building)
-Co-creating knowledge
-Changing narratives


Land redistribution to thousands of landless and homeless populations in India.

INNOVATION (to Humanity in Unity with all life): 

WEAll’s principal innovation can be seen as the collective and diverse efforts of its members, who are at the forefront of pioneering new ways to engage with the world.

These members — spanning governments, businesses, NGOs, and community groups — are actively creating models and practices that embody the principles of a Wellbeing Economy. By focusing on such transformative work, WEAll does not simply advocate for change; it acts as a conduit to share, spread, and scale these innovations globally.

The true innovation lies in how WEAll harnesses and amplifies the cutting-edge efforts of its members:

Sharing Best Practices: WEAll facilitates the exchange of ideas and strategies that have shown real-world success in various contexts, allowing innovations in one area to inspire and inform efforts in others. Building a Supportive Network: By connecting change-makers across different sectors and regions, WEAll strengthens the capacity of its members through a supportive network that offers resources, advocacy, and visibility.

Influencing Policy and Public Opinion: WEAll leverages the collective power of its members' innovations to influence policy makers and the public, advocating for systemic changes towards a Wellbeing Economy.

In essence, WEAll’s innovation is about creating a platform where the transformative work of its members can be showcased and leveraged to inspire widespread adoption of Wellbeing Economy principles worldwide. This collaborative approach not only highlights individual successes but also strengthens the global movement towards sustainable and equitable economic systems.


"The vision for the next seven generations, as envisioned by WEAll is co-shaped by our members, but ultimately it is to create a global shift towards a Wellbeing Economy. This future state aims to ensure that every person has the resources necessary to live comfortably, safely, and joyfully, fostering an environment where individuals are empowered to use their creative energies for the benefit of all. It envisions a world where natural ecosystems are restored and vibrant, and humanity acts as a steward of the environment, giving back as much as it takes.

In this envisioned future, society prioritises collective wellbeing over wealth accumulation. Economic systems and policies are transformed to address fundamental human and ecological needs effectively. This means not only changing what we measure—from GDP to wellbeing—but also how decisions are made, emphasising widespread participation and genuine democracy.

The next seven generations will see a culture of connectivity and shared purpose, where economic activities support human flourishing without compromising the planet's health. This requires an ongoing commitment to adapt and implement diverse economic models like the doughnut and regenerative economies, tailored to meet local and global challenges.

Ultimately, the vision is for a just and sustainable world where future generations can inherit a planet that is not only habitable but thriving, supported by economies that are fair, stable, and conducive to happiness."



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